Restaurant Marketing Secrets
Even in a down economy you can build sales, increase customer counts and increase guest averages with the right restaurant marketing plan. The key is to do the right things that will produce the results you want.
It’s not about throwing more money at expensive advertising campaigns or hiring expensive ad agencies, in fact many successful marketing plans require very little investment. It’s much more important to follow a step-by-step approach that produces results. But the challenge is knowing how to create that marketing plan with very limited time to focus on it, all while it seems the competition has more resources and more time to steal your customers. And guess what – they do!
Successful restaurant marketing is not about spending thousands of dollars on media or finding the next silver bullet that will send floods of guests into your doors, the truth is you have to know how to think like a marketer. But for most restaurant owners and managers, marketing is not why they got into the restaurant business. In fact it’s often their least favorite part of the job and becomes an afterthought. That’s why Restaurant Marketing Secrets provides a step by step process that will teach you how to think like a marketer.
As the Marketing Director for chains of 100+ locations, restaurant marketing was my full-time focus. Now that I’ve left the corporate life, I’m ready to share my wealth of information with you, to show step by step how you can compete with the big guys….