You’ve probably heard this common Internet marketing mantra a million times. Lists make money. Building your own list is one of the last legitimate home based business opportunities. You must learn how to build a list in order to reach your potential.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.
Plus, most people are more likely to make purchases from people they feel they know and can trust. List marketing gives you a chance to develop a relationship with the people on your list. Making those connections will boost your trustworthiness, encouraging additional sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page is a landing page designed with a single purpose. It should persuade the reader to become part of your list. Nothing else really matters.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.
A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.
Squeeze page basics
First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason – to build your list. Every line of that squeeze page should exist to serve that objective.
Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! As such, your squeeze page’s sign up form should feature a powerful call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!