It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. It will boost your opt-in rate. And your sales.
Why does it work?
It’s not hard to figure out. Most of the web is cold and impersonal. Audio adds a human quality to your site. And adds the feel of a real live person. Audio literally breathes life into your website. And people like to interact with things that are alive!
The benefits of audio
Adding audio increases your profits in two ways. You will close more sales. Secondly, you will not have to spend as much to make the sales. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. An authentic message from you will do more than the best ad copy.
And you will increase your subscriber opt-in rate. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!
Some web audio ideas
Add a welcome to my site message on your main page. A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. Use this to lead them through the ordering process, as well.
Testimonials for your product or service. It’s good to get written testimonials. But audio testimonials are great! You can just make up written one and people know that. So audio adds real believability. And will definitely increase your results.
Here’s a bonus tip
Something you may not have thought of is using audio for the product itself. This is by far the easiest content to produce. Plus people love audio products. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!
Is adding audio hard?
It’s not hard at all. There’s software that will show you how to add audio to a website. The software does all the work. The program records and then converts the recording and generates an audio button. Just paste the code you copy from the software. You don’t need to even consider this part.
Summing it up
Just a reminder of why you want to start using audio. Putting streaming audio on your site will boost all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And don’t forget that you can easily create sales pages and products in a flash. You’ll be one of the few you use these strategies. But audio is a really big time and money saver. Don’t be lazy! Add some audio today. 😉